Demographic Data – We have access to over 1600 different consumer demographic characteristics – this Data is obtained by Zip Code area and grouped together into YP directory boundaries to show customers how many of their particular target households are reached by each YP book.
Business Data – For the B to B client we offer access to critical business data, SIC codes, employment numbers as well as GDP growth and other business data all by Yellow Pages area.
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Demographics & Business Data |
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Census Bureau Data – Obtained by Zip Code area and grouped together into YP directory boundaries to show customer how many households that heat with Oil are reached by each individual YP book helping to identify REAL sales potential delivered by each book
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Demographic Data - We have access to over 1600 different demographic characteristics – this particular customer was an Adoption Agency, and their targeting audience was White Females under the national poverty level …they had no geographic limitations as to where they could advertise.
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Business Data - Many clients sell their products or services to other businesses and need data to show which YP books deliver the greatest numbers of businesses in their market. This example shows the top 1000 books in the U.S. reaching the greatest # of businesses with fewer than 100 employees.
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