Eliminate Overspending Optimize YOUR Buy- Most Yellow Pages programs contain 25%-30% of wasted ad spend, while managing to miss substantial areas for growth. The problem is identifying which dollars are being wasted.
Our experience will work to identify the areas of overspending
and point out where there are opportunities to grow
your business Our book by book recommendations will
provide a detailed plan for you to eliminate wasted
ad dollars and refocus your spend to optimize the number
of sales leads generated from each dollar you invest
in Yellow Pages.
We have saved companies millions of dollars in wasted
spend over the years while pointing out additional areas
of investment to help grow our client's businesses.
When was the last time your Yellow Pages representative,
or agency, suggested areas to reduce your spend? If
the answer is NEVER – you are in good company ….because
now you have an alternative.
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Book by Book
Recommendation In
this example, our customer was not seeing
sufficient calls from this book to justify
the spending level that the local Yellow
Pages rep had sold them. Once we tracked
their ad in this book the client learned
that the cost per call they were paying
was 4 times higher than their other directories.
Therefore, we recommended
reducing the spend, pointing out that
there were few competitors anyway and
their loss of position would be minimal.
Ad spending was cut by 2/3 - GREAT SAVINGS
- with little impact on call volume.
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