YP Resource - Your Key to Success

Lead Tracking Services ….
Our results analysis enables advertisers to understand where within their marketplace they are attracting the largest number of leads and where
their response rates are weak. Helping
to adjust other media buys (Outdoor, Direct Mail, Newspaper….) to target
those pockets of High activity.

Additional Services

Competitive Analysis
On-line access to tear pages
National library of tracked ads
Rates & close dates on all 6000+ books
Graphic specifications for all books
Proofing services
Share of voice studies

Lead Tracking Services

	ZIP Code Analysis of In-Bound Responses: - Each call linked back to zip code and shown on maps - Pie chart shows top 10 cities within that state in terms of total in-bound calls - Enabling advertisers to understand where within their marketplace they are attracting the largest number of leads and where their response rates are weak. Helping to adjust other media buys (Outdoor, Direct Mail, Newspaper….) to target those pockets of High activity.

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Special Services:

Go to Media Metrix our Parent Company's Website:

www.mediametrixroi.com